White Label refers to a business arrangement wherein a product orservice is provided to replace the real brand name of a big provider with thebuyer's specific brand name upon delivery. In the context of sales and bookingfor tickets, hotels, and other travel services, White Label offers a restrictedframework of a search panel, empowering a travel agency's website with seamlessonline sales capabilities. In essence, White Label transforms the travel agencyinto a sales representative of a larger provider, enabling users and clients tomake purchases under the travel agency's branding without disclosing theprimary provider. Profits from sales under the White Label arrangement aretypically shared between the travel agency and the primary provider.